Communicating for Impact

Strategies for Success

To improve opioid safety within communities, we need to communicate our work clearly and persuasively. There are many different types of people we need to reach – clinicians, policymakers, law enforcement, youth, the media, and businesses, to name a few. Each audience comes with their own perspective, and we need to tailor our messages accordingly. Use these tools and resources to hone your messaging and deliver a thoughtful communications strategy throughout your community.

For ease of access to this Resource Library, we have curated resources relating to Communicating for Impact into three focal areas: Framing Your Message, Communications Planning, and Social & Traditional Media. To view resources related to each area, scroll down or click the button below each title to jump straight to that section.

Framing Your Message

Communications Planning

Social and Traditional Media

 

FRAMING YOUR MESSAGE

related resources

Communicating for Impact - Framing Your Message

The California Opioid Safety Network

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Infographic

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Framing is an important communication technique of focusing people’s attention within a broad context. How something is presented influences attitudes and opinions. Using this knowledge, what are the results you are looking for? What are the emotions that you are looking to evoke? Figure out the narrative, then use the tools and tips in the infographic to get the most impact.

MAT for Opioid Use Disorder: Overcoming Objections

California Health Care Foundation

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Paper

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Despite data showing the success of MAT in treating opioid addiction, objections are still common. MAT for Opioid Use Disorder: Overcoming Objections outlines frequently cited objections and evidence-based responses to each.

COMMUNICATIONS PLANNING

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Communicating for Impact - Tactics, Tools, Timing

The California Opioid Safety Network

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Infographic

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One of the biggest challenges for community leaders is how to communicate with impact. Why does this matter? Applying strategy to your communication efforts will directly impact your coalition’s ability to recruit new partners, get and maintain funding, and influence public opinion.

Coalition Elevator Pitch Worksheet

The California Opioid Safety Network

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Worksheet

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Being able to speak quickly and effectively about your coalition is crucial to its success. Often, people are only willing to spare a few minutes of their time. To ensure that you are making the most of these few precious minutes, you need to develop an elevator pitch that is succinct and persuasive. Use this template to create an elevator pitch that will grab attention and clearly communicate who your coalition is, why it's important, and the impact it is making.

Coalition Fact Sheet Template

The California Opioid Safety Network

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Worksheet

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Successful coalitions are prepared to engage the public, recruit allies for the cause, and get the message out to as many people as possible. A coalition fact sheet will help your coalition tell your story including your goals, strategies, and accomplishments. This template provides an outline with examples and prompts for developing a fact sheet that can be used when creating a coalition website, presentation, or other outreach materials.

 

SOCIAL & TRADITIONAL MEDIA

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Traditional and Social Media Tips and Tools

The California Opioid Safety Network

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Infographic

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How can you utilize the media to amplify your message and increase your impact?Effective use of media, both traditional outlets and newer social media platforms, can help you raise public awareness, get new partners on board, and reach specific demographics.

State Media Campaigns

The California Opioid Safety Network

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Fact Sheet

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This document provides examples of media campaigns regarding opioids in every state.

Media Outreach - National Recovery Month

Substance Abuse and Mental Health Services Administration (SAMHSA)

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Guideline

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This document will help guide your event planning process and provide tips and instructions for how to publicize events to maximize attendance.

Tips for Working with the Media

Substance Abuse and Mental Health Services Administration (SAMHSA)

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Fact Sheet

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Through media coverage of your event(s), your organization has an opportunity to promote the important prevention work that you do in your community, expand the reach of your message, and spread the word about National Prevention Week. The following are helpful tips for developing effective messages for the media; creating a media list; pitching your media products; and developing media outreach materials (e.g., radio scripts, op-eds, media alerts, press releases).

 
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